According to this article in the Boston Globe, things are heating up in the race for Mayor of Boston. That's where Boston City Councilor-at-Large, Sam Yoon, one of the rising young stars of Asian American politicians, is running to replace incumbent Thomas Menino. This article specifically focuses on the battle of the yard signs, but it reveals a little about the strategies behind the campaigns: 

Sam Yoon, a fellow councilor at large who is also in the race, has taken a lower-key approach, spending about half as much and distributing roughly 750 signs.

Yoon’s chief strategist, Jim Spencer, invoked the ancient Chinese philosopher Sun Tzu.

“It’s like ‘The Art of War,’ ’’ he said. “Why should I engage on a battlefield that I know I can’t win?’’

With fewer signs, the Yoon campaign instead touts its expertise with online tools and social networking to reach voters. This week, the campaign introduced an interactive video portal dubbed YoonTube.

The article continues on about the competitive nature of signs.

One of Yoon’s first acts as a candidate was to walk through his Fields Corner neighborhood last spring and distribute signs to business owners in the Vietnamese immigrant community. But his enthusiasm for storefront sign placements dampened after Menino’s Vietnamese liaison retraced Yoon’s path and reminded shopkeepers of reasons for supporting the mayor, Spencer said. Signs went up for Menino, who had yet to declare his candidacy, and eventually for Flaherty, too, alongside the signs for Yoon.

On a separate note, Yoon picked up a major endorsement earlier in the week when Mel King, a long-time activist and former candidate for Mayor endorsed him.

“The campaign he’s waging has a focus on bringing all of the adults together in the interest of the children by saying that all the children are our children,” said King, 80, who made national headlines in 1983 when he became the city’s first black candidate for mayor, only to lose to Raymond L. Flynn.

Our organization's political action committee endorsed Yoon earlier this year.